Alle Nachrichten, die druckreif sind.

That was a fine, fine Friday. I give every potential new employee the whole spiel about how all our customers are regulars and the best regulars in the city at that, because we are normal people selling selling good food to normal people who want to eat it, and there is no upselling or greed from our end and thus no mistrust nor entitlement from theirs (and because we got rid of all the assholes way back in 2018, leaving only the cream of the customer crop).
Still, it's always amusing to see someone who thought you were giving a corporate induction speech have to stand by and watch while twenty people in a row come up and have lengthy, animated conversations about twenty completely different topics, everyone cursing and laughing and being normal and open and honest, all while Korean Taco Bowls and buns by the hundreds are being assembled, more than half of them saying some variant of "I'll have the usual," then frolicking off into the moderate sunshine with a bag of lunch, leaving me to go, "See, I told you."

This business exists as a functioning testament to the fact that you do not have to pay someone to optimise your search engine results and you do not have to desperately try to make TikTok videos of yourself where you basically say you'll suck some dick if only someone will buy your product(s), and there is no need to pay someone to take arty photos of food that will NOT look like that when the customer gets it, nor do you even need a sign on your own shop that says what you are.

People have been selling things to other people for a couple millenia, and the modern tactics are not the ideal. Your participation only really benefits the systems we all hate, and in the end it's the customer who suffers, and since all you small business types are customers somewhere else, you should probably ask why you're doing things that you wouldn't want done to you when you're on the other side of the till.



Small business is meant to exist in opposition to large corporate interests and their predatory behaviour. We are meant to provide an alternative, better example.

If you're just doing all the same shit but on a smaller scale, what does that say about you? And how does it serve the public, of which you are a part?

Stop worrying about your branding and start thinking about your customers. Chances are, they are awesome people once you stop viewing them as revenue.